Charta. Love at first touch
Sometimes it happens. We notice a bottle on the shelf and we catch it to look at it in all its details. In case of sparkling wines, we often hold the bottle from the neck, which is the upper part of the glass. It’s love at first sight: the interest raised by the sight is confirmed by the touch and the foil becomes a sensory element supporting the act of consumption, thus the choice of the bottle.
How can a bottle impress?
We know packaging is increasingly demanding and looking for new ideas. Innovations in this business are often trials leading to the development of new solutions able to boost different senses beyond the sight, the most common or at least the most immediate sense in the aesthetic field.
Meeting these requests, Enoplastic R&D has developed Charta, an innovative material that perfectly gathers these elements, namely the capability to inspire and surprise the prospect customer, through the sight at first and through the touch immediately later.
Innovation meets style with Charta
Charta, positioning itself in a dynamic context like the business of "bubbles", is an answer to the demand of something new for sparkling foils. Charta, Latin translation of paper or writing paper, has been created to reproduce, or better, to remember a sheet of drawing paper. Perfectly matt and slightly rough, Charta fully matches the labels made of natural fibers, frequently used by those wineries engaged in the valorization of biological and natural products.
The result? The originality of foils made of Charta, Enoplastic’ s exclusivity, is an additional element supporting the identity of the product and the brand promotion.
the natural elegance of Charta feeling
“Bubbles & Dreams” is the new claim associated with the rebranding of La Marca wine and sparkling collections.
Inspired by Palladian architectural style, with its new Collection Bouquet La Marca needed to renew and innovate also through the choice of materials and processes that give the bottles a “tactile” effect of great freshness.
«We immediately fell in love with Enoplastic’s Charta, thanks to which we obtained romantic foils, soft and velvety to the touch. Combined with the “In&Out” (internal printing of foils), the customization revealing the internal texture, we also achieved the surprise effect!».
Chiara Vitagliano – Marketing & Communications
La Marca Vini e Spumanti Sca